Founded in 1969 in Copenhagen, InWear grew from a wish to give women a wardrobe of clothes that make them feel themselves. It’s about creating uncomplicated contemporary pieces that work for how women dress now, that make the daily business of what to wear a little simpler. InWear forever come back to the idea that being comfortable is empowering – that confidence is a kind of armour and that nothing says chic quite like feeling good in what you’re wearing. InWear work mindfully – passionate and practical about design. InWear is proud to be a trustworthy brand that women come back to, synonymous with uncompromising quality and luxury fabrics, designed for living – and the belief that a coat is a friend you want to keep year after year.

“I want to create clothes that are relevant, right here, right now, at this moment in time. What I’m really into is this idea of designing for women’s real lives, clothes that women feel good wearing. It’s about being timeless and chic but always with an attitude – a killer detail or something unexpected.” - 
Jette Romvig, Head of Design