NY 77 Design is dressing women around the world for the past 20 years.

Founded by Alec Izarov and based in New York, NY 77 Design is a contemporary blend of style and individuality. Designer wanted to take his aesthetic and really manifest it into a brand. Our design helps to enhance woman’s personal style and focuses on freedom of movement and independence.

The brand’s cool, timeless collections are inspired by Alec’s interest in architecture, modern art, and urban culture. NY 77 Design hallmark is to offer a unique and personal style to women around the world.

NY 77 Design is dressing women around the world for the past 20 years.

Founded by Alec Izarov and based in New York, NY 77 Design is a contemporary blend of style and individuality. Designer wanted to take his aesthetic and really manifest it into a brand. Our design helps to enhance woman’s personal style and focuses on freedom of movement and independence.

The brand’s cool, timeless collections are inspired by Alec’s interest in architecture, modern art, and urban culture. NY 77 Design hallmark is to offer a unique and personal style to women around the world.

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  • NY77 PEPLUM JERSEY TOP - 20060 NY77 PEPLUM JERSEY TOP - 20060

    NY77 Peplum top with boat neckline, bracelet sleeve, which is longer than the 3/4 sleeve, sits 5 cm from the wrist up, plain at the front and striped on the...
    NY77 Peplum top with boat neckline, bracelet sleeve, which is longer than the 3/4 sleeve, sits 5 cm from the wrist up, plain at the front and striped on the...
    £215.00
  • Quick View SHIFT DRESS BLACK & WHITE NY77 20046 - Lizardfashion SHIFT DRESS BLACK & WHITE NY77 20046 - Lizardfashion
    SALE SALE -50%

    SHIFT DRESS BLACK & WHITE NY77 20046 SHIFT DRESS BLACK & WHITE NY77 20046

    This dress has a round neck, short sleeves finishing close to the elbow, loose fitting, with contrasting panels, knee length (depending on your height). The shift shape is versatile, ideal...
    This dress has a round neck, short sleeves finishing close to the elbow, loose fitting, with contrasting panels, knee length (depending on your height). The shift shape is versatile, ideal...
    £210.00
    £105.00
  • Quick View MIDI PLEATED DRESS W/FRONT ZIP NY77 20020 - Lizardfashion MIDI PLEATED DRESS W/FRONT ZIP NY77 20020 - Lizardfashion
    SALE SALE -50%

    MIDI PLEATED DRESS W/FRONT ZIP NY77 20020 MIDI PLEATED DRESS W/FRONT ZIP NY77 20020

    Dress made from a mix of linen, cotton and viscose, plunging neckline, front zip that runs all the way to knee length,  semi loose waistline, full pleated skirt that falls...
    Dress made from a mix of linen, cotton and viscose, plunging neckline, front zip that runs all the way to knee length,  semi loose waistline, full pleated skirt that falls...
    £395.00
    £197.00
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