Luel is a lifestyle brand founded in 2002 by designer Jelena Vainoreand her daughter Sandra Mockute in her native Vilnius. Transforming the image of linen clothing bringing modernity, minimalism and elegance. LueL works it guided by the timeless values of style, simplicity and quality, delivering garments perfect for both leisure and office wear. LueL’s mission and vision have global reach yet the company remains an independent family business that is committed to complete transparency, ethical production and sourcing of only the finest linen from local mills.