The fashion brand NÜ was first introduced in Denmark in 1997. Our dream was to create a world of sophisticated, edgy and feminine fashion with the strong and style-conscious woman in mind.

Our vision for NÜ’ has always remained clear: We want to create luxurious quality fashion that has a raw, feminine and sophisticated simplicity; we want to run a healthy company with happy employees; and we want to be socially responsible with a focus on ethical production and good working conditions.

NÜ styles are designed to stand out without being loud. The essence of NÜ is high-quality fashion made from luxurious materials such as viscose, lyocell, cotton, silk, wool and leather, embellished with handmade prints and embroidery. Exquisite craftsmanship and beautiful details are the core of every item of clothing we design. The combination of raw masculinity, feminine sensuality, rock 'n' roll vibes and attention to detail is what forms the unique DNA that makes NÜ stand out.